SPEAK EASY MEDIA TRAINING
Introduction
In a rapidly evolving media-intense world the profile of those in the public eye can often be determined by how they relate to the media. Bad media relations and personas can make or break a public image whether it be a corporation or an individual. In the sports, corporate, public and entertainment environment this is problematic; particularly when it comes to top-level public figures who must interact with the media. Speak Easy Media aims to teach and coach those faced with the media to effectively deal with journalists and press both in South Africa and internationally. Not only does Speak Easy Media thoroughly educate as to the way in which the media operates, but also focuses on highly proactive practical training that will equip our clients to deal powerfully and knowledgably with media.
Overview
Speak Easy Media, through its interactive workshops, offer both an insight
into the internal workings of all types of media (print, radio and television),
as well as coaching and empowering participants to deal
with media in a positive and effective manner. Skills such as positive
answering, brand building and crisis management will be addressed.
The training will practically focus on tackling stress, nerves and
inhibitions when faced with the pressure of being in front of the media.
It will also address such physical skills as body language; vocal dynamic;
pace and choice of language when holding interviews, both on camera
and radio. Lastly, the do’s and don’ts of appearance and
behaviour when doing interviews. The day will culminate in a test interview
with all the pressures of the real life situation. This will enable
the participants to
put the knowledge accumulated over the course of the day’s training
into effective action.
How it works…
Speak Easy Media conduct a variety of media workshops catering for everyone
who interfaces
with media whether they are CEO’s, public figures, celebrities
or sports -men and -women.
Our general Media Training workshop will cover every area of media training
(See details of course attached). The facilitator will conduct a review
session with clients, and all interested parties, a few days after completion
of the training. After our main training, each delegate will have the
option of additional ongoing training in areas of particular weakness,
or one-off consultations when needs arise.
Speak Easy Media can also be contracted to handle ongoing media training
on a retainer basis.
Sport
For sports men and women to maximise their earning potential and enhance
their profile, they have to be far more than just talented performers
on the field. Our sports heroes and heroines are expected to be eloquent,
inspiring and confident in the public eye - not only for their own personal
profile but often to ensure that crucial sponsors get their mileage.
Among South Africa’s sporting performers, this area of their personal
image has been sadly neglected. Ever wonder why South Africa doesn’t
have its own David Beckham, Lance Armstrong figure, Venus Williams or
Thierry Henry? These sports stars understand that sport is more than
just about how they perform on the field. Understanding the value of
a confident media persona, creating hype and excitement, delivering
informative and news-worthy interviews and being relaxed in the public
eye, is the key to maximising earning power and giving sponsors a return
on their investment.
This is also crucial in raising the profile of the sport in which they
participate. The same holds for our sports administrators who are expected
to have interesting and thoughtful opinions on all sorts of issues from
HIV/AIDS to politics, crime and importantly, transformation. They are
also required to handle defeat or victory and be diplomatic at the best
of times. However, most sportspeople have a limited understanding of
how to truly use the media to the benefit of their sport, team or themselves.
Understanding the key components to dynamically representing themselves,
both verbally and physically in front of that audience, microphone or
camera, is crucial.
Many top sports personalities have often neglected their education
in pursuit of their sport. They, sadly, are frequently not equipped
to
maximise their sporting presence in endorsements and revenue.